Tesla has just announced a new $35,000 Model 3 that is the most affordable electric car on the market.
The move to lower prices could be seen as a response to competition from other automakers who are starting to enter the EV space. Companies like Volkswagen and Ford have recently unveiled their own electric vehicles, but they still come with higher price tags than Tesla’s Model 3. This puts them at an immediate disadvantage in terms of affordability for potential buyers.
Tesla also has another advantage when it comes to pricing: its direct-to-consumer sales model allows it to avoid dealer markups and pass those savings onto customers in the form of lower prices for its cars. This means that even if competitors match or beat Tesla’s base price, they won’t be able offer discounts as steeply as Tesla can due their reliance on dealerships which add costs into each sale transaction .
In addition, there is no denying that Elon Musk’s brand recognition gives him an edge over his competitors when it comes time for consumers make purchasing decisions about EVs; people trust what he says more than any other automaker out there right now because of his track record with SpaceX and SolarCity among others things.. All this adds up together makes me think that this EV price war will likely end up being won by none other than Elon Musk himself - something I’m sure many people would agree with given how popular he already is amongst tech enthusiasts around world!
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